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BRAND EXPRESSION SPECIALIST

Bringing brands to life.

Sandy Grinnell is a brand designer with 30+ years experience.

I’m Sandy Grinnell, an experienced graphic designer who loves bringing brands to life and creating messages and visuals that truly connect with people. I firmly believe that building a brand is the very first step in any successful marketing journey.

I’m a big advocate for putting branding front and center before diving into websites or other marketing avenues. Why? Because a strong brand isn't just a pretty face, but the backbone of the entire marketing strategy – building recognition, trust and distinguishing itself in a competitive marketplace.

My expertise lies in searching out and identifying a company’s values, mission and uniqueness and turning them into brand messages and eye-catching designs – from logos that tell a story to color palettes, typography, and words that resonate. It’s not just about making things look good – but about making them mean something.

I find joy in the collaborative process, learning about my clients, and making a big deal out of what it is they bring to the world.

Why the owl?

“SHE'S GOT THE GOODS.”

PRODUCT MANAGER

“DAG GUM SHE’S GOOD!”

MARKETING AGENCY

“VERY INTUITIVE.”

INTERIOR DESIGNER

“NEVER DISAPPOINTS.”

NONPROFIT

Our logo features the majestic owl, symbolizing wisdom and strategic vision. The owl, renowned for its intellect, embodies the essence of knowledge and foresight that our brand stands for.

 

Just as the owl soars gracefully from one point to another without unnecessary fluttering, our brand approaches challenges with precision and a focused trajectory.

 

The owl's binocular vision, an exceptional trait, mirrors our ability to see things from multiple perspectives, ensuring a well-rounded and insightful approach to every endeavor.

 

With the owl as our emblem, our logo reflects not only the grace of wisdom but also the clarity of purpose and vision that defines our brand.

New Focus Branding logo is an owl which represents wisdom and vision.

LET’S TALK

Send us a message and we’ll set up a call to see if we’re a good fit for you. It only takes about 30 minutes and is our gift to you. It can be a great way to find out if you need a new brand or just tweaks to your current brand.

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